LinkedIn Strategy: ViaLase
ViaLase is a medical technology company focused on disrupting the conventional glaucoma treatment paradigm with the introduction of a truly non-invasive image-guided femtosecond laser treatment to enhance glaucoma patient care. As a startup, ViaLase wanted to spread the word about their exciting work, so they turned to us for help in 2023.
Social Media and Digital Strategy: Samsara Vision
Samsara Vision is a global medical device company that helps late-stage age-related macular degeneration patients regain vision through its intraocular telescope, the first of its kind. Since beginning our work together in 2021, LPC has significantly grown Samsara Vision’s visibility, transforming it into a global name in the ophthalmology world.
Blogs, Case Studies and White Paper Content and Copywriting: Predictive Monitor
When former clients Laurie and John Masiello needed a website for their new venture, they knew just where to turn. Brand guide, web copy, white papers, case studies, blogs–we created all the key components of Predictive Monitor’s marketing materials to amplify their brand in the life sciences industry.
Website Copywriting: Stratacuity
The team at Stratacuity reached out for help updating their website copy. Stratacuity is a Boston-based biotech recruiting firm with over twenty years of experience…
Social Media Strategy and Execution: IQVIA Institute of Human Data Science
The IQVIA Institute for Human Data Science™, a division of IQVIA, came to Lauren Perna Communications for help elevating its social media presence on LinkedIn and Twitter.
Website Copywriting: SiRNAgen
When SiRNAgen reached out about updating its website, it was clear the company didn't have a need for a full website copy overhaul. Like so many startups, their budget, time, and content were limited. In order to meet their needs, we decided to create the Copywriting Light Package.
LinkedIn Profile: Seasoned esthetician and new business owner
Laura Crowley is a long-time esthetician and new business owner, taking her expertise and imparting it to fellow estheticians, medspa owners, and dermatology offices. With her new focus on supporting owners and doctors, Laura knew she had to jump on the LinkedIn wagon. Since LinkedIn was unfamiliar territory, she let LPC work our LinkedIn magic. She started with less than 100 followers and no visibility, and now she’s over 500 followers and using LinkedIn as the sales tool it is.
LinkedIn Profile: Vice President of a pharma company
Rachel Lipsitz, Vice President of Communications and Patient Advocacy at PharmEssentia turned to LPC to create a polished and engaging LinkedIn profile. As a senior leader in her company and a dedicated patient advocate, having an optimized profile is critical. With our proven process, we crafted a robust LinkedIn profile that significantly increased her visibility.
Blogs: Project Onramp
We interviewed interns from Project Onramp and their host companies and then delivered their stories in a beautiful testimonial blog format for the website.
Blogs: Corval
Corval is a SaaS that provides a clear path from the clinic to the market. The team was launching a new blog and needed our help transforming the content from draft mode to launch mode.
Scriptwriting: Tecomet
Lauren Perna Communications wrote the script for the about video for Tecomet, the market-leading provider of manufacturing solutions for complex, high-precision products and services for the Medical Device and Aerospace & Defense markets.
Case Study: Temperature Mapping During Construction of a Large Pharma
Our client Masy BioServices put us on the task of creating a case study for their website. The goal was to showcase Masy’s expertise in the area of temperature mapping and explain their industry-leading techniques, while also conveying their passion for their work.
Newsletter: The Neuro News
Neuro Noel Consulting had an extensive list of past clients that needed to be tapped into, but just wasn’t sure how. After a brainstorming session, the Neuro News was born. Noel was so pleased with the result and continues to use us for writing support.
Email Campaign: Site Selector Campaign
MassEcon, a local association focused on growing Massachusetts, reached out to our team for help in creating and executing an email campaign. The email campaign was directed at a very specific segment of their audience that included both members and non-members. With our expertise in association work, we understand this nuance and were able to create an email campaign that beat MassEcon's expectations.
LinkedIn Profile: CEO of a national networking group
Melissa Gilbo, Co-Founder and CEO of the Women’s Business League, recognized the importance of having a standout LinkedIn profile, so she turned to us to make that happen. Through a series of interviews and research, we crafted a stellar LinkedIn profile that has increased Melissa’s visibility on LinkedIn.
Blogs: Life Sciences Content
Our team supports many life sciences companies as ghostwriters which means we cannot share the actual articles. Instead, we’re sharing a collection of sample articles that showcase our expertise and demonstrate our ability to transform complex concepts into compelling content.
Website Copywriting: Masy BioServices
When Laurie and John Masiello, founders of Masy BioServices, came to us to rewrite their entire website, we were thrilled to assist this life sciences powerhouse. We were quite familiar with Masy from our deep ties in the industry, so we wanted to make sure we nailed this assignment.
White Paper: Cold Chain Monitoring Affects All Industries
When it comes to life sciences white papers, a lot of times clients have the ideas and the concepts, but not the right words. That’s where we come in. We help clients turn their complex concepts into a compelling white paper. The snippet below from a white paper we wrote demonstrates our ability to understand the life sciences industry and deliver digestible content.
Website Copywriting: Human Resource Leadership Forum
The team at the Human Resources Leadership Forum approached us for help with updating their website copy. With our extensive background in membership organizations, this was the perfect job for us. We understand the nuances of writing copy that caters to current members, potential members, sponsors, and non-members. Through extensive interviewing of multiple stakeholders, we were able to come up with compelling copy for the entire website.
LinkedIn Strategy & Execution: Sierra Oncology
Sierra Oncology is a late-stage biopharmaceutical company on a quest to deliver targeted therapies that treat rare forms of cancer. Like so many life sciences companies, Sierra Oncology saw the need to ramp up its LinkedIn presence. They knew they needed the help of a content creator familiar with the industry and that’s when we stepped in.