Helping businesses tell their story online and increase their visibility with authentic content and copy.
the life sciences industry
professional development organizations
service-based businesses focusing on personal development
Content writer and copywriter
Hi! I'm Lauren, a writer, communicator, and storyteller.
After nearly 20 years of helping businesses raise their visibility, I know that many businesses struggle with finding the right words for their digital content or copy. It can especially be challenging when your product is an intangible service or your area is technical.
But, you can still have a great presence online, even if your product is a concept or clients don't understand your lingo. You can still grab your clients' attention, even if you don't know how to write for the web. You can still build your online community, even if you have struggled to do so.
As an experienced writer and content creator, I will guide you on your digital journey so you can...
☑Tell your story in a dynamic and engaging way.
☑Share your expertise in a way that is relatable.
☑Turn your rough drafts into final drafts.
☑Be a memorable resource to your ideal audience.
☑Build trust with your audience.
☑Grow your digital presence.
Stay in touch!
I am a creative problem-solver, who is passionate about helping others. I pride myself on being thorough and organized. Clients appreciate that I am articulate and professional, yet approachable and authentic. My outgoing personality and positive attitude have propelled me throughout my career serving people.
An accomplished writer, marketer, creator with:
15 years of experience
10 years working with life sciences, healthcare, non-profit, and other mission-driven markets
Degree in Communications and American Studies from Fordham University
Certificate in Digital Marketing from Emeritus/Columbia University Business School
Content & Copywriting
You have the ideas or maybe even the rough draft, but you need help executing. As an experienced writer, I will create content that is consistent with industry standards and feels true to your brand. I can help with everything from blog posts, web copy, and social media copy to business correspondence and internal documents and much more.
Strategy & Training
You know you need to adapt your communications plan to incorporate digital strategies, but you're not exactly sure what to say or where to say it. I am an accomplished strategist with a decade of experience helping companies enhance their brand in a range of markets. We'll craft a digital communications strategy that enhances your visibility and aligns with your priorities. Or if you are just looking to understand digital communications, I also train clients on how to manage their content and copy themselves.
Welcome to the sixth episode of the Cocktails & Content Creation Podcast! This time we’re talking about how to pivot your message in times of social unrest. When Covid-19 hit, so many businesses had to find a new way to market their product and services - but more importantly, they had to learn ways to help their communities. We’ll be discussing how we can try to be sympathetic and delicate during times like the pandemic and major political events with Lauren Perna, communications specialist and digital marketer.
My segment on InVivo Biosystem's Seventeen Minutes of Science: Turning Technical Talk into Compelling Communication.
Life Science Cares
"I have hired Lauren to help me in several capacities and each time she has gone above-and-beyond my expectations. Whether it was running my social media accounts in a tight local political campaign, or helping secure sponsors and attendees for a fundraiser organized by a nonprofit I run, Lauren has helped us meet and exceed our goals. Lauren's expertise, enthusiasm and eye for detail has made her a key partner for me!
Women's Business League
Lauren is a top-notch expert who has taken our communications to the next level. Not only did she nail our brand tone and voice, but she also took the time to deeply understand our clients. We hired Lauren to elevate our member communications and she delivered!! She is an exceptional writer skilled in copywriting for business. Her extensive knowledge of content writing was a huge asset to our team. Lauren was professional, friendly and just a blast to work with! I can't wait to hire her again. If you're looking to elevate your communications, look no further. Lauren is the best of the best!
"Lauren is an absolute joy to work with! We greatly enjoyed learning from Lauren and having her share her insights and wisdom with our R&D team via several presentations on writing for the internet/blogging. She was articulate and compelling, and she really knows her stuff. I have heard from many of my coworkers how much they enjoyed and learned from Lauren's presentations, and our team now feels more equipped to write blogs. If you are looking for help with your marketing, definitely reach out to Lauren.