Social Media Strategy and Execution: IQVIA Institute of Human Data Science
The IQVIA Institute for Human Data Science™, a division of IQVIA, contributes to the advancement of human health globally through timely research, insightful analysis, and scientific expertise applied to granular non-identified patient-level data. The Institute came to Lauren Perna Communications for help elevating its social media presence on LinkedIn and Twitter.
With more engaging text, stronger visuals, and a dedicated engagement plan, we saw the following results in 2022, our first year of collaborating:
235% increase in impressions on LinkedIn
189% increase in new followers on LinkedIn
250% increase in engagements on LinkedIn
355% increase in website visits from LinkedIn
24% increase in followers on Twitter
29% increase in engagement rate on Twitter