Providing Content Services From Branding Narrative to Blog Posts for Predictive Monitor
When former clients Laurie and John Masiello needed a website for their new venture, they knew where to turn.
Recognizing the team did not have a framework from which to work, LPC began the project by creating a brand narrative. Brand guide, web copy, white papers, case studies, blogs–we created all the key components of Predictive Monitor’s content marketing strategy to amplify their brand in the life sciences industry. After conducting 10+ interviews, we crafted a mission statement and all accompanying boilerplate messaging for their company and the debut product, OverShield. OverShield is the world’s first predictive maintenance system for walk-in freezers, cold rooms, and warm rooms.
Once we had the brand narrative as our guiding light, we created all the key components of Predictive Monitor’s marketing materials including:
View web copy on the Predictive Monitor site
We’re thrilled this content was a finalist for the SAMPS (Sales and Marketing Professionals in the Life Sciences) 2023 Content of the Year Award!
