Creating an Innovative, Patient-Driven Healthcare Brand Message
Our design partner, Rizbee Studio, reached out for brand messaging services to support their client, ScriptLas, in establishing their brand identity. The stealth-mode start-up is a patient advocacy service founded by two pharmacy technicians who are frustrated with seeing pharmacy patients struggle to navigate health insurance red tape. Knowing our expertise in patient advocacy and the healthcare landscape, Rizbee called on us to support these innovators.
Like many stealth-mode startups we support, ScriptLas did not have any clients to participate in our branding messaging process. But that doesn’t stop us from providing the same top-tier level of messaging support—we just got a little creative. We interviewed the owners in depth, tapping into our networks of life science writers and clinicians to get their take on this innovative idea.
The result? A brand road map that the team could use for Rizbee’s website design and all other brand messaging demands.
