This week I complete another trip around the sun. Anytime I celebrate a birthday, a new year, a new journey, I always take a few minutes to reflect.

I like to think about the lessons learned from the closing chapter and identify my goals for the new chapter. Yea, I’m a self-help nerd like that. What can I say? 🤓

This year, for obvious reasons, a lot of my reflection has been around the business. I thought I would divulge a few of the lessons I have learned and the goals I made, as it relates to growing and marketing my business.

My hope is that this exercise will help inspire you in your business, whether you’re turning a new page or simply just looking for encouragement.

So file this one under, they don't teach this in school: marketing/communications during a pandemic.

In fact, this isn't one of those situations that you can even learn on the job. Since, ya know, these are "unprecedented times." (How rich would you be if you had a dollar for every time you read that phrase somewhere?)

Sure, as a communications or marketing professional you learn about communicating during national disasters, tragedies, economic downturns. But, I think the majority of people found themselves in unchartered territory.

Even the most accomplished business owners have yet to experience a pandemic like this.

8 tips for communicating your brand on both the personal and organizational side. Some of these tips are no-brainers, but I think the important takeaway is that they apply to both personal and organizational branding.

Welcome to the official grand opening of Lauren Perna Communications! Thanks for coming by. If we weren’t in a global pandemic, I might have had a real grand opening shindig, complete with cheese platters and cocktails because I love any excuse to throw a party. Just ask my friends and family. Since life looks like a little different these days, you’ll have to settle for this virtual grand opening and a raincheck. Cheers!