Social Media Strategy and Execution: IQVIA Institute of Human Data Science

LinkedInLife Sciences
Written By Sarah Waters

The IQVIA Institute for Human Data Science™, a division of IQVIA, contributes to the advancement of human health globally through timely research, insightful analysis, and scientific expertise applied to granular non-identified patient-level data. The Institute came to Lauren Perna Communications for help elevating its social media presence on LinkedIn and Twitter.

With more engaging text, stronger visuals, and a dedicated engagement plan, we saw the following results in 2022, our first year of collaborating:

  • 235% increase in impressions on LinkedIn

  • 189% increase in new followers on LinkedIn

  • 250% increase in engagements on LinkedIn

  • 355% increase in website visits from LinkedIn

  • 24% increase in followers on Twitter

  • 29% increase in engagement rate on Twitter

Sarah Waters https://www.sarahbeth.graphics/
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