Turning complex concepts into compelling copy and content for life sciences companies.
If you are on a marketing or communications team at a life sciences company, you're faced with the challenge of telling your incredible story to many different audiences, some of whom do not understand your technical lingo.
Life sciences companies also have to find a way to stand out among reporters and investors when the market is crowded with many other amazing stories. On top of that, you have to find a way to communicate with patients and potential employees. These multiple audiences can be a lot to manage, especially for companies with smaller teams.
Our team has decades of experience helping life sciences companies tell their story through improved communcations. We have a unique ability to connect with scientists.
If you are a life sciences company trying to raise your visibility or improve your content and copywriting, let’s chat!
Writing Services
Lauren Perna Communications is good at what we do because we have spent years in the life sciences industry. Still, the industry is complex. That’s why we prefer to work with our clients on a retainer basis or long-term projects. This commitment allows us to get to know your brand and your story, so we can communicate your story in a way that feels authentic. On occasion we do make exceptions for one-off projects, so don’t hesitate to reach out.
Services
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Digital Content
The truth is that not just anyone can write your content in the life sciences industry. You need a team that understands the complexities of the industry and knows how to explain the science to multiple audiences. Our expert team is equipped to support a broad range of life sciences content demands from overall strategy, blogs, to newsletters and email campaigns.
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Brand Narratives and Copywriting
Copywriting isn’t just about informing others what you do—it’s about connecting with your audience on a deeper level and discovering what they want to hear. We begin with the creation of a brand narrative, a road map of your company story that informs the web copy and marketing. Then, we craft strategic web copy that connects your audiences to the groundbreaking work you are doing.
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Thought Leadership
When you are a leader in the life sciences field, you want to communicate content that helps you stand out as an expert and a Key Opinion Leader. Our team can help elevate your industry presence and establish you as an authority through compelling white papers and thought leadership content. We can tell your story through dynamic and powerful case studies that demonstrate your knowledge.
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Social Media
A social media presence is a must in any industry, and life sciences is no different. However, identifying what to say and how to say it, is different for companies in the highly regulated and complex life sciences industry. You need a company that specializes in growing biotech and pharma social media accounts through strategic and engaging campaigns on LinkedIn, Instagram, Facebook, and X.
View Life Sciences Writing Samples
How It Works
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Kick-off Meeting
Before we begin, it’s important we establish a baseline, so we are on the same page about communications, timelines, strategy, key players, and anything else that might be important. Once we’ve established the goals, the analytics, and the process, the retainer can officially begin.
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Planning the Content
With a retainer, we are typically creating content for one month to two months ahead, unless otherwise stated. We meet twice a month to touch base on outstanding edits and work from the month prior, and we discuss what we want to accomplish the following month.
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Work and Revisions
Work is turned in within three weeks after assignment unless otherwise discussed by both parties. The client has 5 business days to review and provide redlined edits in Google docs. From there, we will provide the final version within 3 business days unless otherwise noted.
Ready to kick-off your new life science communications strategy? Contact us today!