How I Can Help

I know that social media and digital marketing can be overwhelming and frustrating, especially if you haven't had to really leverage it in the past. But with the right helping hand, a good digital strategy can become an important extension of your business. 

Through digital strategies, you can connect with customers, share your expertise, and grow your business.  

I spent nine years training members on digital membership tools, so I understand not everyone has the same comfort level with digital and social media. My hands-on approach helped thousands of life sciences employees grow their presence in the community. 

I will guide you through every step of the process, so you understand what we're doing and why. 

After nearly two decades of providing top-notch customer service to a broad range of customers, I know that every customer has a different story to tell. That’s why it's important for me to avoid plug-and-play solutions. 

We'll create a partnership that is tailored to your needs. 

 

My career has grown because I enjoy building relationships, which is why I have an extensive network. It's also why my niche is service-based companies, small businesses, non-profit organizations, and community leaders. With over 10 years of experience working in life sciences, I am well-versed in working with life sciences service providers, healthcare organizations, advocacy groups. I've also covered staffing, financial services, non-profit, political/government, real estate/property management, and education.

Services

Your digital marketing and communications concierge.

CONTENT

Lots of times I meet a businessperson with a great story and amazing insight, but they are holding back for any number of reasons. They don't think they can write, they don't want to give away their trade secrets, or they think it'll just be too salesy. Sharing your expertise doesn't mean giving away your services for free and telling your story doesn't have to feel like a sales pitch. I have spent the last decade helping clients become key opinion leaders through digital communications, and I can do the same for you and your team. 

 

A good content plan is only successful if you know how to write for the internet and what platforms will work best. Whether you need a copywriter for an ad, content for social media, or an article for your blog, we'll work together to come up with a plan you feel good about and that will get you on the radar. From there, you just leave the writing to me. 

See examples of my work.

SOCIAL MEDIA

Social media has been a key part of business for quite some time, but not all businesses have had the need or the time to maximize its power. Sure, maybe you created a Facebook page for your business or a LinkedIn profile for yourself, but is it doing anything for your business besides stress you out? If done right, social media can help you connect with clients, meet leads, and raise your visibility. If it all sounds overwhelming, then let's talk because I can help you navigate the ever-changing world of social media.

I can get you set-up and train you to manage your own social media. Or, I can take it off your plate altogether by learning your brand and your voice. I focus on Facebook, LinkedIn, Twitter, Instagram, and YouTube. 

See examples of my work.

STRATEGY

Times are a-changing and businesses need to adopt a strong digital strategy to stay in the game. Now that the COVID wrench has been thrown into the way we do business, you really can't rely on networking events, exhibit halls, or mailers to raise your visibility. But that doesn't mean your business needs to suffer. I will help you carve out a marketing/communications strategy that elevates your digital presence without compromising your values and all of the hard work you've put into your business. 

Strategy sessions start with an exploratory call, and typically take 2-3 months to carve out and kick off. From there, you can decide to take the reigns or keep me on to maintain and maximize. 

See examples of my work.

CONSULTING

When I'm hired in a consulting capacity, I consider myself your marketing and communications concierge. Perhaps, you want to outsource marketing and communications because you don't need the expense of a full-timer. Or maybe you just need someone to offload a particular project on. We will customize our partnership in a way that suits your needs, whether on a regular retainer basis or project basis.

 

I am also available for social and digital media training, so you can feel empowered to use digital platforms to enhance your business. 

See examples of my work.

Endorsements

Dave Bjork,

FRAXA Research Foundation  

"When I started the FRAXA Biotech Games in 2018, Lauren was an invaluable resource providing me with the creative ideas to socialize promote the event online and build enthusiasm in the biotech community. Her organizational skills played a big part in making my event a huge success in its first year and beyond. I'm super grateful to have Lauren on my advisory board. 

Michael F. Chou, PhD,
Harvard Medical School  

"Lauren has been a valuable part of the DIY Mask Challenge/Mask Pledge project. She has extensive experience working with the life sciences, so she knows how to connect with scientists and tell their story in a way that resonates with the general public. Her editing and copywriting skills helped us get visibility. If you need help with a digital campaign, and not sure where to start....call Lauren. 

Eric Celidonio,

Sci.Bio

"Lauren was a great resource when we brought her on to help us with several digital communications initiatives.  Her writing skills are top-notch; I could always count on her to provide us with quality pieces or transform a good piece into a great piece. Her work is always very thorough, and I appreciate her enthusiasm and professionalism. We would definitely bring her on again.

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