Helpful Links

Social Media

• Social Media Holidays: How to Use Niche Celebrations to Engage Your Audience

• 10 Social Media Mistakes

• Which social media platforms to choose for your small business

• Misguided Social Media Advice

• On social media, sell your brand, not your stuff (Fast Company article)

• Numbers Don't Matter, Influence Does

• Social Media Engagement is the New Social Media Marketing: How To Do It Well

• Social Media Audit Template

• Social Media Templates

• How to Use Facebook Groups to Grow Your Business and Engage Customers

• Twitter Marketing: The Complete Guide for Business

• 25 answers to the most common social media questions

• Why you need to speed up your social media response time (and how)

Content & Communications

• How to Create Email Newsletters 

• How to Write Email Newsletter People Actually Want to Read

• How to Write an Effective Communications Plan [+ Template]

Digital Marketing

• The Ultimate Marketing Campaign Template

• Linkedin for Business

• How to Host a Successful Virtual Event

• The Marketing Minute {newsletter}